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RESOURCES FOR SELLERS

All-Inclusive Marketing

Choose a Realtor that understands the industry and is positioned to stay ahead of the game–choose to work with the Cabell Childress Group!

Our All-Inclusive Marketing (AIM) plan has been optimized over the years and has led our team to achieve Top Team status for several years. The AIM plan is a unique process comprised of 4 critical elements. These elements will maximize the amount of money you put in your pocket after the sale/transaction is complete.

Home Sale Readiness

  • De-cluttering your home and in many instances, “staging” your home in order to make each room show at its maximum potential
  • A member of our team will walk through the house with you to determine if any repairs will need to be made.
  • We also recommend pressure washing the exterior, professionally cleaning the interior and renting a POD/storage space, if possible, to store excess furniture.

Comprehensive Advertising

  • Listing is included in the MLS
  • Print, Email and Internet exposure
  • Home listing showcased on national real estate websites
  • Color brochures
  • Showcased to other agents

Tactical Pricing

  • Exhaustive analysis and comparison of other home sales and active listings to identify right price
  • Understanding of your equity and economic situation
  • Being completely honest with you about pricing and marketplace dynamics

Local Visibility

  • Listing is marketed to other neighborhoods in the area
  • Calls to property owners within same and adjacent sub-divisions
  • Calls to agents with home listings within a 3-mile radius to communicate specifics about your listing

Our Commitments to You

Accurate Evaluation

The correct selling price of a home is the highest price the market will bear. We achieve this by preparing a thorough Comparative Market Analysis (CMA). Our knowledge of the area and industry helps as well.

Promotion to Realtors

The major selling points of your home will be distributed to other real estate firms in the surrounding communities.

Promotion to Purchasers

We use advanced computer systems to identify people who have been looking for homes in your area. They will be contacted and given details of your property.

Prominent Signage

We place a sign in your yard that is unlike any others. You’ll have a Long & Foster sign, which carries the name of the top real estate company in the Richmond area. This gives your home immediate exposure 24 hours a day.